What is the meaning of being assertive? Being assertive is having the ability to speak up in an honest and respectful way. Every day, we're in situations where Being assertive can help us with everyday situations like doing well on a job or college interview or asking a teacher a question. It is important to teach our children how to be assertive if you want them to be secure and confident kids. Children that are assertive understand how to stand up for themselves without being mean or offensive. They will learn how to politely say “no,” communicate clearly, and be able to maintain positive relationships. Not everyone is born to be assertive but with practice, our children can acquire this powerful ability, and receive the many benefits associated with assertive communication.